If you are a member of our community Alexa, you are probably familiar with our Arlésienne at the moment: Alexa Guard. Offered in the United States since 2019, the feature allows you to use the speaker microphones Amazon Echo in order to detect suspicious noises such as broken glass or a fire alarm. While we are still looking forward to it in France, Business Insider today reveals thatAmazon would consider offer Guard on Alexa Car...
Alexa on duty even in the car?
According to the always very knowledgeable site Business Insider, the team responsible forAlexa Auto would work on the possibility of deploying Alexa Guard in our cars. American journalists, who were able to consult internal company documents dating from the end of 2020, noted several lines of thought from employees ofAmazon.
« For vehicles that can offer connectivity and power when the vehicle is not in operation, Guard can help detect burglary sounds or use other vehicle sensors to alert users when needed.“, Thus indicates one of the documents. A feature which is reminiscent of the Sentinel mode of the Tesla, but which could here be used on any vehicle capable of permanently supplying its infotainment system or a small device such as Auto Echo.
Amazon having logically refused to comment on the information, we do not know when the functionality could be offered, but it is clear that it seems perfectly in line with the plans of its subsidiary which presented, last year, three devices ring car intended to secure and connect any car.
Amazon bets on the automobile
Internal documents ofAmazon also evoke the dynamics of connected vehicles and indicate that the application Alexa were 56 million monthly “Driving Mode” users in the month in June 2020.
« We have made significant progress over the past year, working in partnership with car manufacturers around the world to integrate Alexa in their vehicles ", declared the vice-president ofAlexa Auto, Ned Curic, in a press release in October 2020. Its teams believe that the “endpoints” connected to Alexa in cars could drop from 12 million in 2021 to 29 million by 2022, hence the need for Amazon to offer a maximum of solutions such as Fire TV for Auto or the SDK 3.0 fromAlexa Car which allows manufacturers to integrate the voice assistant on Android Auto.
An economic necessity because, although the e-commerce giant has already sold millions of connected speakers, the resulting low margins are not enough to compensate for the debauchery of human and material resources necessary to develop Alexa which, remember, remains free to use. Employees ofAmazon told Business Insider that the engagement of users ofAlexa still being limited to basic tasks, such as playing music and asking for the weather, generating income was difficult to say the least.
Vehicle safety would therefore be one of the key monetization ideas for Alexa, especially since car manufacturers, in particular Audi if we are to believe the internal documents, have requested the assistance ofAmazon for automotive safety features in order to offer their customers a better voice experience ...
Perhaps we will be entitled to announcements on this subject at the Devices & Services 2021 event which will be held on September 28th?